With beaming smiles, hair dyed a red ochre and ceremonial headdresses of ostrich feathers, young Maasai men are busy taking selfies.

They have just completed the first day of Eunoto, a ritual marking the transition from young warrior to adulthood.

“Today we are becoming men,” 22-year-old medical student Hillary Odupoy says proudly as he wears sunglasses and a string of pearls across his bare chest.

Aged 18 to 26, the young men came in their hundreds to the village of Nailare in southwestern Kenya, all from the same generation of morans (“warriors” in the Maasai language), a status they have held for a decade.

Many have left their homes in the region to work or study in the cities of Kisii or Nairobi, or like Odupoy, farther afield in the town of Machakos, which lies more than seven hours away by road.

“It is one of the biggest ceremonies we have in our life. We can never meet in such multitude. It unites the Maasai community,” Odupoy says.

All wear red, the sacred colour of the Maasai, from their hair, which is coated in a mixture of ochre and oil, to their traditional plaid cloth shukas.

This rite of passage brings together the families of the morans as well as local inhabitants and officials, in all several thousand people.

For five days, the Eunoto ceremony features traditional guttural chants, single-file dances on one leg and the adumu – the famous Maasai jump.

Cattle are sacrificed and their blood drunk by the young men, whose hair is shaved from their heads by their mothers.

They then abandon the warrior’s sword for the fimbo, the walking stick of the elders.

For centuries, Maasai men have gone through three rites of passage, which have been inscribed since 2018 on the UNESCO list of intangible heritage in need of urgent safeguarding.

Enkipaata is the transition from boyhood to moran status. Eunoto is the passage to “young elder”, and finally, Olng’esherr marks the start of eldership status.

Such traditions of the Maasai, originally semi-nomadic herders living in southwestern Kenya and northern Tanzania, have had to adapt to the changes and demands of modern life.

The morans no longer spend two years in an isolated village, called emanyatta, but meet there during school holidays to learn Maasai history and traditions as well as the rules of life in society.

“Apart from having the Western education, traditional education also matters,” agriculture student Peter Ledama Ntuntai, 24, says.

“Our culture teaches us good behaviour.”

Olerina Karia is one of the elders teaching these life lessons to the young Maasai.

“We teach them to be responsible citizens and members of society,” 52-year-old Karia says.

“But all the traditions that were not the best for the survival of our community, such as killing a lion or the circumcision of girls, we teach them to get rid of them, especially if they collide with the law.”

The killing of lions was to prove the bravery of the Maasai men but has been illegal in Kenya for decades to protect the threatened animal.

The decline of the lion population was also threatening tourism, a precious source of income in the southwestern region of Kenya which is home to the Maasai Mara National Reserve.

In theory, young Maasai men can marry only after Eunoto, and their bride must have been circumcised.

But female circumcision, or female genital mutilation (FGM), has been banned in Kenya since 2011 and is officially no longer practised or recommended.

“You can be a Maasai without killing a lion and without going through FGM,” Hillary Odupoy says.

Nowadays, some morans do not wait for Eunoto to marry.

“The dynamics of society have changed. When they go to school, sometimes they meet their fiancees there. They marry,” Olerina Karia says.

“We adapt. We adjust.”

For many, it is a matter of survival to preserve the traditions and culture of the most famous of Kenya’s 45 tribes. The Maasai are the 10th largest tribal group in Kenya with a population of fewer than 1.2 million, according to the latest census in 2019.

“It is our greatest fear that in the near future, we may not be able to practise this culture,” Olerina Karia says.

“Other communities and other people are commercialising it while the real owners who know how to practise it are not in the limelight.”