Snow lies knee-deep in the town of Gulmarg, or “meadow of flowers”, on Indian-administered Kashmir’s high plateau.

With its blanket of white, the idyllic hill station is seeing tourists again fill its hotels and ski, sledge and trek its Himalayan landscape.

The heavy influx of tourists is a dramatic change for the tourism industry in the disputed region, which faced the double whammy of the coronavirus pandemic and harsh curbs on civil rights India imposed in August 2019.

Gulmarg was developed as a resort by the British nearly a century ago, and the region’s eternal appeal with foreign visitors has made it a year-round destination.

In summer, tourists meander through meadows, ravines and evergreen-forested valleys. In winter, they snowboard and trek on Asia’s largest ski terrain.

The 2019 end of Kashmir’s semi-autonomous status and an unprecedented security clampdown morphed Gulmarg into a ghost town, an illustration of the region’s economic ruin.

The Kashmir Chamber of Commerce and Industries pegged the economic losses in the region at $5.3bn and about half a million jobs lost till August last year.

But worse was yet to come. Last March, Indian authorities enforced a harsh lockdown to combat the coronavirus, all but halting foreign travel.

Once snow coated the hill station last month, Indian tourists decided to travel to Gulmarg when otherwise they might have gone abroad. And for the first time in 15 months, hotels are sold out till the end of February.

“Nobody is worried about the virus. Everybody is feeling free,” said Meenu Nanda, 38, an Indian tourist.