The buzz around Big Data has focused on the analysis rather than the data itself.
!["[T]he essence of what makes Decide.com special is the idea: the company has a "big-data mindset," write the authors [PR NEWSWIRE]](https://www.aljazeera.com/wp-content/uploads/2014/03/201311183216722734_20.jpeg?resize=270%2C180&quality=80)
Viktor Mayer-Schoenberger
Viktor Mayer-Schoenberger is a professor of Internet governance and regulation at the Oxford Internet Institute in the UK. He is a co-author of "Big Data: A Revolution That Will Transform How We Live, Work, and Think" (Houghton Mifflin Harcourt, 2013).
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