The fastest-growing sport in the US is the ‘eatertainment’ trend’s new darling. How long will it last?
![Pickle and Social opened its Gwinnett County, Georgia, location in 2023. Far beyond just pickleball, the facility also boasts a full-service restaurant, a pet-friendly outdoor lawn and Biergarten, a 27-foot music stage, an ACL cornhole yard and a concert viewing space [Courtesy of Pickle and Social]](https://www.aljazeera.com/wp-content/uploads/2026/09/Pickle-and-Social-Gwinnett-GA-1788373288.jpg?resize=270%2C180&quality=80)
Michelle Bruton
Freelance writer
About the author
Michelle is a Chicago-based freelance writer who covers action sports and business trends.
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